Different levels of customer orientation, different plans.
Transparent, clear, and value-based pricing.
Proper onboarding and implementation, for free.
Unlimited Users.
Unlimited surveys.
Pricing per business unit/zone of your key accounts.
Thank you for looking for our pricing plan. If you would like any assistance,
please feel
free to reach out to us via sales@initiatives.co or via the chat on the webpage.

€80
EUR / Month
Customer Focused
The Ideal Package For Long Sales Cycles.
Organization chart screen
Information and Documents screens
Integration of the buying company

The pricing is VAT excl.

€300
EUR / Month
Customer Centric
The Ideal Package For Mature Relationships.
Customer Focused+
Survey screen: unlimited surveys
Performance and Action screens

The pricing is VAT excl.

€360
EUR / Month
Customer Champion
The Ideal Package For International Companies.
Customer Centric+
Competitors screen
Compound insight chart of the needs/ overview of all the accounts
API with Salesforce, Slack

The pricing is VAT excl.
Questions & Answers
Below we have listed the most frequently asked questions. We are glad to take a call to clarify this Q&A or when you have additional questions. You can book a meeting with a member of our sales enablement team via this link. You can also write us an email (sales@initiatives.co) or drop us your message in this page's chatbox.
The best package for your organization depends mainly on the level of customer orientation you want to achieve with your key account customers. The first package, ‘Customer Focused,’ helps you get on the same page with your customer. The second package, ‘Customer Centric’, will help your firm show the value you are creating and delivering to your key account customers.
It also enables you to focus on what your customers aspire from the partnership they have closed with your firm. The final package, ‘Customer Champion,’ puts the learnings in perspective, both externally and internally. We add state-of-the-art competition analyses and a set of integrations with up to 10 software applications you are already using in your company.
This option is available for companies who want to get a deeper understanding of their key account customers. We organize interviews with five stakeholders from each business unit, and we add their comments to the survey questions.
This approach helps to get a clear picture of the message they are trying to bring to you. It also makes the survey complete in case of a non-response. You can choose to conduct interviews every year, every six months, or every quarter.
The software is built with a clear vision of supporting your key account customers. Hence, the pricing is based on the number of key account customers you want to manage better. Therefore, the number of users is unlimited. It also helps when it comes to the adoption of the system. Who wants to pay for those users who only need the platform a few times a year?
The pricing is set as low as possible, and you can start with only one business unit. There are no buckets of business units you should add. For example, if you want seven business units spread over different key account customers, you add seven. If you want to add 36, then you can select 36. This freedom avoids that you have unused accounts in the system.
Using the ecosystem and data security
Payment and Billing

Privacy Overview
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |